Many of our team members at Cool Springs Wines & Spirits come from an, hmm, era when commercials had a great sense of play and fun. One of my most favorite TV commercials was the cereal commercial featuring three boys at the breakfast table. One was a little redheaded boy named Mikey. He won’t eat it, he hates everything. His brother got him to try a new cereal AND he liked it, Mikey likes it! Remember? If you are from an age after Xerox and fax machines, the point is getting wine drinkers to drink wine. Huh?! Read on.
CSWS is having a great time pouring wines to taste in-store. What? In-store wine tastings, since when? For some time now, but the issue is regulation and enforcement regs. are not out. However, after judicious conversations with the ABC (Alcoholic Beverage Commission) CSWS began pouring in-store early this fall. When?! Where!? How?! We post our tasting events on our Facebook page and our customers are loving it.
Imagine coming in to CSWS on a lazy Saturday afternoon. You know you want a couple bottles of wine and it pretty much stops there. You plan on wandering around for a while. Low and behold, you are greeted by a smiling CSWS team member who politely asks if you would like to try some wine. Your first look conveys your satiric contempt, “why do you think I am in a wine store? Of course I want to try some wine, I’m in a wine store after all!” Oh sorry, we meant, would you like to actually taste some wine in-store at our wine bar. Ohhh! Mumble, mumble, why yes, thank you.
The revelations from our in-store tastings continue unabated. One of the leading candidates for home runs out of left field has been our Vina Carles Priorat. Vina What? Exactly. Our in-store tastings have given us the wonderful opportunity to help our great customers turn themselves on to great wines they would not have allowed us to sell them. Note to self – read previous blog post about great wines not being expensive. Please explain.
On several occasions our Fine Wine Manager Mark Luna or myself have greeted customers and attempted to help them find a great bottle of red wine for under twenty dollars. Easily done in our shop. If we suggest a nice Spanish Red we get all too often, “Spanish, oh I hate Spanish wine.” Ugh! Now we are changing this mindset with the tastings. So many of our very clever customers has gone to the wine bar and tried various wines we are pouring that day and when the Vina Carles Priorat is poured, we sell a bunch. Customers leave with bottles and a smile. Imagine this – the wine sells itself.
Two reasons for the smiles. First reason, they are very happy with their purchasing decision based upon a simple sip of wine from a plastic cup. That is all that it takes to convince customers on the quality of a wine. Amazing really. Second, a new wine was discovered without exploring the web or taking a geography class. We also poured a Bordeaux Red this past weekend. CSWS staffers have had the same reactions to the offer of exploring Bordeaux Reds as Spanish Reds. But…! Decant, show the benefits of decanting, also the teaching the fact that decanters can be had for $15-20 and viola! Cabernet Sauvingnon and Merlot lovers unite and buy their first Bordeaux Red. No changing of the polar ice caps or the Sun burning out causing the Apocalypse, just simply changing attitudes one sip at a time.
So next time you are planning on swinging by Cool Springs Wines & Spirits plan on taking an extra few minutes to check if we are tasting wines. Again, we post dates and times for tastings on our Facebook page. Come in and get ready to have your notions about wine rocked! Yes, we are changing attitudes about wine one sip at a time and it works. Just ask Mikey.




































